This year’s Living Planet Report paints a bleak picture of ongoing ecological collapse. I think this is an organization that has some incentive to be on the bleak side of average, but still I tend to buy into the message. The alarm is sounding, but not reaching the general public or our political leaders. People just don’t understand this like they do the simplistic concept of carbon emissions, and of course even that we are failing to address in an adequate way. What’s the elevator pitch for why it matters, even for people who don’t value or have much emotional connection with nature? In a word, it’s the food, stupids.