From Fresh Air, here’s some insight into how Steve Bannon manipulates people:

Conservative strategist Steve Bannon, who later worked in President Trump’s White House, became involved with the SCL subsidiary Cambridge Analytica. Wylie, who served as Cambridge Analytica’s research director for a year and a half, watched as his group began to use of data from Facebook and other online sources to target users for disinformation campaigns.

“They targeted people who were more prone to conspiratorial thinking,” Wylie says. “They used that data, and they used social media more broadly, to first identify those people, and then engage those people, and really begin to craft what, in my view, was an insurgency in the United States.”

The interview describes how they would identify people prone to conspiratorial thinking, target them with online ads, then convince them to attend real world events with other people who had been targeted by the same ads. They would choose small gathering places to give people a sense of crowding and that there were a lot of people attending the events. Then at the events, they would talk to other people with similar views and reinforce each other. Then they would get the sense that a lot of people believed whatever the conspiracy was and that it was a conspiracy that they didn’t see it in the mainstream media.

Maybe if more people understand how they are being manipulated, fewer will be manipulated. One can hope.