It’s human nature to adjust your beliefs to justify actions that benefit you. That’s why the Koch brothers probably don’t (didn’t, since one passed away recently) think they are evil. But here is how they conspired to murder your grandchildren, and my grandchildren, and possibly their own great-grandchildren, although of course the ultra-rich will tend to fare better in a world of storms, fires, floods and food shortages than the rest of us.

So when you look at this equation of what would happen if we put a price on carbon emissions and greenhouse gas emissions, the real threat is that that might reduce demand for fossil fuels going out five, 10, 20 years. If that happens, the sunk value of this massive, industrial, globe-spanning infrastructure, the value of it, declines dramatically. And I interviewed a Koch Industries attorney who worked in the lobbying shop back in 2009 who told me, you know, Koch saw the efforts to put a price on carbon emissions as an existential threat to the company.

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So here’s what they did. They created a fake non-profit group to organize fake grass-roots protests that lawmakers considering voting for the cap and trade bill would see. They basically paid people to attend.

They also created a fake research organization to do fake studies about cap and trade. Then they paid for political ads that cited the fake research done by their fake organization, and again targeted lawmakers who supported cap and trade.

And it worked. There was bipartisan support for cap and trade based on a real understanding of the science and risk represented by climate change. A concerted campaign of lies masquerading as a citizen movement was able to derail it, all in support of cynically maximizing profits for evil, mega-rich people at the expense of everyone else on the planet for generations to come.