I didn’t really believe in media bias until the 2003 Iraq invasion, when it was just so blatantly obvious it couldn’t be ignored. But this article explains how Bernie Sanders can be right that subtler but still insidious forms of bias and censorship exist. I recently listened to a podcast (which I can’t find again…) on how relevant Noam Chomsky’s book Manufacturing Consent remains today, and I am as sold now as when I originally read it. Here’s a summary of his “five filters” along with my personal take.

The five points are a direct quote by the way. Shame on this awful version of WordPress that I can’t figure out how to make a block quote.

1. Media Ownership—The endgame of all mass media orgs is profit. “It is in their interest to push for whatever guarantees that profit.”

• My take: this is what Bernie Sanders is talking about. Employees of any orgnanization are unlikely to challenge the interests of their owners and managers. They have to feed their families and pay their bills. They don’t have to lie, they can just avoid certain topics.

2. Advertising—Media costs more than consumers will pay: Advertisers fill the gap. What do advertisers pay for? Access to audiences. “It isn’t just that the media is selling you a product. They’re also selling advertisers a product: you.”

• A business does not want to lose its advertisers. No mystery here. They don’t have to lie, they can just avoid certain topics.

3. Media Elite—“Journalism cannot be a check on power, because the very system encourages complicity. Governments, corporations, and big institutions know how to influence the media. They feed it scoops and interviews with supposed experts. They make themselves crucial to the process of journalism. If you want to challenge power, you’ll be pushed to the margins…. You won’t be getting in. You’ll have lost your access.”

• I believe part of this is laziness and penny pinching. Publishing government and corporate press releases with minimal editing is just easy and cheap. But government and corporations can lean on the press when they want to, as we saw most clearly during the Iraq invasion.

4. Flack—“When the story is inconvenient for the powers that be, you’ll see the flack machine in action: discrediting sources, trashing stories, and diverting the conversation.”

• Trump has made this more obvious and ugly, but it was there before.

5. The Common Enemy—“To manufacture consent, you need an enemy, a target: Communism, terrorists, immigrants… a boogeyman to fear helps corral public opinion.”

• Don’t forget Muslims and Mexicans.