why “free-flow” car sharing isn’t working in the U.S.

This article describes several attempts to create “free flow” car sharing services, where you can pick up and leave a car anywhere within a certain zone. This is in contrast to Zipcar’s “fixed model” where you have to leave the car where you found it. The article says the free flow model isn’t working well because the people it benefits most are lower-income people who do not otherwise have easy access to private or public transportation. But this market just does not have enough demand to cover the cost. This model is working well outside the U.S., and the article suggests one reason it does not work in the U.S. is the massive subsidies we have in place for private vehicle ownership with massive public funding for roads and parking. The car-highway-oil-sprawl industry propaganda is so entrenched that we can’t see these massive subsidies hidden in plain site. Take your red pills, people!

In October I passed the “car ownership free for 20 years” mark, which I am very proud of. I made it to the milestone through the stroller and car seat years, which was sometimes difficult. But I will say I have a Zipcar membership which I rarely use, and there are really two reasons. First is living in a walkable, public transportation oriented community. I simply don’t need a car most of the time, and I suspect the people who might currently be interested in car sharing are also the ones who value public transportation. But second, ride hailing has just gotten so convenient and it is much cheaper compared to Zipcar, so I really only use Zipcar if I am hauling something. It occurs to me that once cars can drive themselves (okay, they can now, but once the various institutional/legal/policy barriers are sorted) there will be less distinction between the two models, and car sharing will eventually go away. Public agencies can subsidize ride hailing if they want to, and I am actually concerned this will put downward pressure on the demand for traditional public transportation (buses, trains) and lead to doubling down on our poor low-density land use choices.

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