Tag Archives: virtual reality

Magic Leap

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According to this article in Wired, the “world’s hottest startup” is virtual reality company Magic Leap.

Virtual reality overlaid on the real world in this manner is called mixed reality, or MR. (The goggles are semitransparent, allowing you to see your actual surroundings.) It is more difficult to achieve than the classic fully immersive virtual reality, or VR, where all you see are synthetic images, and in many ways MR is the more powerful of the two technologies.

Magic Leap is not the only company creating mixed-reality technology, but right now the quality of its virtual visions exceeds all others. Because of this lead, money is pouring into this Florida office park. Google was one of the first to invest. Andreessen Horowitz, Kleiner Perkins, and others followed. In the past year, executives from most major media and tech companies have made the pilgrimage to Magic Leap’s office park to experience for themselves its futuristic synthetic reality. At the beginning of this year, the company completed what may be the largest C-round of financing in history: $793.5 million. To date, investors have funneled $1.4 billion into it.

That astounding sum is especially noteworthy because Magic Leap has not released a beta version of its product, not even to developers. Aside from potential investors and advisers, few people have been allowed to see the gear in action, and the combination of funding and mystery has fueled rampant curiosity. But to really understand what’s happening at Magic Leap, you need to also understand the tidal wave surging through the entire tech industry. All the major players—Facebook, Google, Apple, Amazon, Microsoft, Sony, Samsung—have whole groups dedicated to artificial reality, and they’re hiring more engineers daily. Facebook alone has over 400 people working on VR. Then there are some 230 other companies, such as Meta, the Void, Atheer, Lytro, and 8i, working furiously on hardware and content for this new platform.

Oculus Rift

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Here’s an interview with the creator of the Oculus Rift, Palmer Luckey:

Luckey argues that virtual reality is a bigger turning point in technology than Apple II, Netscape or Google. VR, he says, is the final major computing platform that’s not a transitional step to the next big thing.

“If you have perfect virtual reality eventually, where you’re be able to simulate everything that a human can experience or imagine experiencing, it’s hard to imagine where you go from there,” Luckey tells NPR’s Kelly McEvers. “If you have perfect virtual reality, what else are you supposed to perfect?” …

Things like email, and Twitter, and Facebook, and text messaging — they all work reasonably well. But we use them because they’re convenient, and cheap, and easy, not because they’re the best way to communicate with somebody. Today, the best way to communicate with someone is still face-to-face. Virtual reality has the potential to change that, to make it where VR communication is as good or better than face-to-face communications, because not only do you get all the same human cues of face-to-face communication, you can basically suspend the laws of physics, you can do whatever you want, you can be wherever you want.